Virgin Voyages is a new cruise line by Richard Branson. It’s purpose is to shake up the industry and ‘stray the course’. Adults only, bottomless brunches, spin classes, immersive theatre and even a tattoo parlour.
Create a digtal customer journey to inspire and reassure sailors in the build up to their voyage.
Using data and tech we created custom communications to gamify and reward, our goal was to make admin a breeze and prepare the sailors for anything. We dialed down the stress and up the good stuff, inspiring them to customize and create a dream holiday they'd never forget.
• Conceptual development
• Design & art direction of emails
• Image sourcing and curation
Copywriting by Emily Ash Powell.