HELLO, I’M A LONDON BASED DESIGNER SPECIALISING IN BRAND IDENTITY AND DIGITAL ENRICHMENT FOR PEOPLE THAT WANT TO GROW THEIR IDEAS VISUALLY.

I use my 10+ years of experience in digital advertising and graphic design to create bespoke solutions for any brief. I’ve been compared to a rare jewel – something you find that you should just keep to yourself, but can't resist telling everyone about.

MY APPROACH

COLLABORATIVE
I believe in community, not competition and am always looking for ways to collaborate with people who can offer unique insights. The more we work together in the process, the more relevant and rewarding the outcome.

FUN
I try to inject a bit of fun into everything I do. Whether it be engaging copy, bright colours or an interesting interactive element. I believe that success is creating a connection with people and that energy is a boomerang – what you put in is what you get back.

CURIOUS
I’m curious, never judgemental. I’ll immerse myself in your world so I can better understand the landscape my work will live in. Getting to know the idea you’ve grown in the garden of your mind will be my inspiration and education for everything that comes next.

COMMITTED TO QUALITY
By taking on your project I want you to know I trust in your idea and am inspired by your passion, therefore I’m making a commitment to make us both proud of the work.

MY SPECIALTIES

DIGITAL MARKETING
I’ve worked with data scientists, planners, strategists, user experience designers and more. I have specialist insight into customer journeys, building a brand on social media and what it takes to create a compelling newsletter. I love to translate data insights into great design and to build community through quality content.

BRAND IDENTITY
I love to create identities for small, passionate individuals/groups that are willing to invest in my experience and expertise. Bringing to life an idea through visual storytelling is such a rewarding job!

IDEA GENERATION
I interrogate the details in order to come up with as many varied concepts as possible. Whether it’s initial concepts, brand activation ideas or ways to push the project, I’m constantly inspired by how I can elevate the idea in an innovative way.

FOREVER LEARNING
The word ‘amateur’ comes from the Latin ‘amare’ which means to love – to do things for the love of it. And I love to learn. Whether it be the latest trend on social media, or how to felt – I don’t limit myself to what I’ve done before and enjoy applying all my skills and experience to the job at hand.

Get in touch if you’d like to talk about my experience with any of these brands:

Elspeth Watson

CASE STUDIES