I’m a senior conceptual designer/design lead whose aim is to bring your ideas to life – no matter the state, size or sensibility rating. I do this by using my childlike enthusiasm (asks many questions) and unrestrained imagination (has many ideas) to get under the skin of a brief and create something that elevates, and is authentic to what made you excited about it in the first place.

Growing up with a father who is blind 👁 and told bedtime stories that made me squeal like a mandrake helped to create an unrestrained imagination, a fear of the dark and the ability to look at the world from a very different and descriptive perspective. It translates that I put huge value in copywriting, and combined with intriguing design know that this is the way to build a compelling brand story that people love and trust.

I find strength in being unique and look for ways to inject it into my designs. My most recent permanent role was at a data-led creative agency where I learnt to translate data into insights and insights into great design that had both integrity and a sense of fun. I know first-hand that to engage with a customer – you must first understand what drives them and then provide value (or make them smile 😀️)

With a main focus on graphic design, art direction and brand development, I create both printed and digital matter. I analyse the purpose and reach of everything I make with an enduringly cheerful manner and hate producing content for contents’ sake.

I love finding a balance of colour, typography and imagery that immediately sparks joy and understanding in the viewer. I’m particularly interested in the FemTech and Tech for Good space and am available for commissions, collaborations and consultancy, specialising in graphic design, creative direction, illustration, branding and visual identity design and development.

If you’d like to talk about any of my projects or one of yours, send me an email and we can set something up.