HAULDOG
Hauldog is a new road transport company based out of Central Otago, New Zealand. It’s aim is to make light out of the big stuff.
BRIEF
Develop a name and brand for the company that is memorable, slightly out of the norm and conveys a resourceful, get-it-done attitude.
SOLUTION
Hauldog has developed into a brand that has more personality than any other truck on the road. The name, the logo and the dog combine to make an identity that is confident and clever.
SERVICES
• Brand Naming
• Brand Strategy
• Research
• Brand Identity
• Truck signage design
• Brand collateral
• Marketing Content
![](https://freight.cargo.site/t/original/i/e0eb3e76d6ba4eb1f87d42364bb33132e562e42cf42bcbf1865ae5e2e382921c/Web-1920--32x.png)
![](https://freight.cargo.site/t/original/i/30dadb5b9a818b3af368677d05dcef5ffd2e851eb331b2d3de8e4fef88bd2d61/Screenshot-2021-04-30-at-11.05.59.png)
![](https://freight.cargo.site/t/original/i/83c95305f936638704c454ba8b8519056373c9d2631dc23a3a2c6c4a65695e49/DOG_BehindLeft.png)
THE NAME
The brief was to come up with a name that was linked to haulage, contemporary, memorable and slightly out of the norm.
It should roll off the tongue and convey the ‘experience with a difference and honest’ values of the company.
Hauldog is inspired by the hard-working, reliable farm dogs that are common place in Central Otago. The name was sold with the idea of a brand that would have high levels of personality as well as performance.
Hear me explain in more depth the idea behind the name:
The brief was to come up with a name that was linked to haulage, contemporary, memorable and slightly out of the norm.
It should roll off the tongue and convey the ‘experience with a difference and honest’ values of the company.
Hauldog is inspired by the hard-working, reliable farm dogs that are common place in Central Otago. The name was sold with the idea of a brand that would have high levels of personality as well as performance.
Hear me explain in more depth the idea behind the name:
Watch my sales pitch on instagram.
![](https://freight.cargo.site/t/original/i/cb1bd05a177ba929b915d95f7a5aa96c63741891d36fe419617f067d62ebd630/HAULDOG_BusinessCard_MOCK.jpg)
![](https://freight.cargo.site/t/original/i/55ba65b4f211ff63bb285c2bb2f6a21bd79f881b4c4d2effd0474f7512b6767a/DOG_all-09.png)
![](https://freight.cargo.site/t/original/i/8e2c9041da1082389f6f4cf6bad6827043a3d6c995f1fcf7e3eff1279dac1a87/Screenshot-2021-04-30-at-11.34.50.png)
![](https://freight.cargo.site/t/original/i/0fe4ca16c4134f201d5c8171b315fc2390511700be2ae54ffa4457999a027611/Keyring2.jpg)
![](https://freight.cargo.site/t/original/i/63f38a512ce7058557c2ea0ace66a547d943074de420e4dc10feaebd2adee33c/SOCKS.jpg)
Looks great 👍 Thanks
Buck
Principal driver, Hauldog
Has been a journey, but well worth it.
Paul Horrell
Director, Hauldog