https://elspethwatson.com Elspeth Watson Fri, 07 May 2021 09:21:05 +0000 https://elspethwatson.com en https://elspethwatson.com/Home Wed, 05 May 2021 16:35:34 +0000 Elspeth Watson https://elspethwatson.com/Home HELLO,&nbsp; I’M A LONDON BASED DESIGNER SPECIALISING IN BRAND IDENTITY AND DIGITAL ENRICHMENT FOR PEOPLE THAT WANT TO GROW THEIR IDEAS VISUALLY. &nbsp; I use my 10+ years of experience in digital advertising and graphic design to create bespoke solutions for any brief. I’ve been compared to a rare jewel – something you find that you should just keep to yourself, but can't resist telling everyone about.<img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ed0ca41b8db6de3dc92b1a21d0a9da3f27a7df7acc53a06a81f0b40b1215f898/Flower.gif" data-mid="107657111" border="0" data-scale="34" src="https://freight.cargo.site/w/1000/i/ed0ca41b8db6de3dc92b1a21d0a9da3f27a7df7acc53a06a81f0b40b1215f898/Flower.gif" /> MY APPROACH&nbsp; COLLABORATIVE I believe in community, not competition and am always looking for ways to collaborate with people who can offer unique insights. The more we work together in the process, the more relevant and rewarding the outcome.&nbsp;FUN I try to inject a bit of fun into everything I do. Whether it be engaging copy, bright colours or an interesting interactive element. I believe that success is creating a connection with people and that energy is a boomerang – what you put in is what you get back.&nbsp;CURIOUSI’m curious, never judgemental. I’ll immerse myself in your world so I can better understand the landscape my work will live in. Getting to know the idea you’ve grown in the garden of your mind will be my inspiration and education for everything that comes next. &nbsp; COMMITTED TO QUALITY By taking on your project I want you to know I trust in your idea and am inspired by your passion, therefore I’m making a commitment to make us both proud of the work. MY SPECIALTIES DIGITAL MARKETINGI’ve worked with data scientists, planners, strategists, user experience designers and more. I have specialist insight into customer journeys, building a brand on social media and what it takes to create a compelling newsletter. I love to translate data insights into great design and to build community through quality content. BRAND IDENTITYI love to create identities for small, passionate individuals/groups that are willing to invest in my experience and expertise. Bringing to life an idea through visual storytelling is such a rewarding job! IDEA GENERATIONI interrogate the details in order to come up with as many varied concepts as possible. Whether it’s initial concepts, brand activation ideas or ways to push the project, I’m constantly inspired by how I can elevate the idea in an innovative way. FOREVER LEARNINGThe word ‘amateur’ comes from the Latin ‘amare’ which means to love – to do things for the love of it. And I love to learn. Whether it be the latest trend on social media, or how to felt – I don’t limit myself to what I’ve done before and enjoy applying all my skills and experience to the job at hand. Get in touch if you’d like to talk about my experience with any of these brands: <img width="4000" height="1674" width_o="4000" height_o="1674" data-src="https://freight.cargo.site/t/original/i/da1758c24978999f17006baaaf2abcb0491faec5239100a61906e13e8e93e83f/ClientLogos-03.png" data-mid="107621043" border="0" src="https://freight.cargo.site/w/1000/i/da1758c24978999f17006baaaf2abcb0491faec5239100a61906e13e8e93e83f/ClientLogos-03.png" /> <img width="4000" height="1674" width_o="4000" height_o="1674" data-src="https://freight.cargo.site/t/original/i/4b06288f45ad941d3313d3ab928537b2b11025a43e9de5d1c11aec9a508586f7/ClientLogos-04.png" data-mid="107621053" border="0" src="https://freight.cargo.site/w/1000/i/4b06288f45ad941d3313d3ab928537b2b11025a43e9de5d1c11aec9a508586f7/ClientLogos-04.png" /> https://elspethwatson.com/Artists-Way-Agency Thu, 29 Apr 2021 13:53:23 +0000 Elspeth Watson https://elspethwatson.com/Artists-Way-Agency ARTISTS’ WAY&nbsp; Artists’ Way is a holistic PR agency that aims to serve the musician and their story instead of the industry ego. &nbsp; THE BRIEFCreate an identity that reflects the mission and commitment we will make to the artists we represent.&nbsp; THE SOLUTION A simple, flexible and distinctive identity that provides a framework to shine a light on the work the agency does and the artists it represents.&nbsp; SERVICES • Conceptual development• Brand Identity • Brand Architecture • Art Direction • Typographic design • Social Strategy https://artistswaypr.cargo.site/ <img width="1952" height="2436" width_o="1952" height_o="2436" data-src="https://freight.cargo.site/t/original/i/92c2601f14c349ed418d619b12a9ced1c8bc1210e6737b22c326b800a990c0e0/CrestLogo.gif" data-mid="106846443" border="0" src="https://freight.cargo.site/w/1000/i/92c2601f14c349ed418d619b12a9ced1c8bc1210e6737b22c326b800a990c0e0/CrestLogo.gif" /> <img width="974" height="1310" width_o="974" height_o="1310" data-src="https://freight.cargo.site/t/original/i/ece5214167943e55df0dfdfab348bddc58785233544cd349ee9589882063fe9e/Screenshot-2021-04-29-at-15.15.47.png" data-mid="106856652" border="0" src="https://freight.cargo.site/w/974/i/ece5214167943e55df0dfdfab348bddc58785233544cd349ee9589882063fe9e/Screenshot-2021-04-29-at-15.15.47.png" /> THE CONCEPT I went back to the essence of what Elspeth believed the agency would do – amplify voices of artists with open and honest storytelling and provide young creators the framework to promote their music in their own way. I did a lot of research into heraldry (a broad term for the design and meaning behind crests and coat of arms) and&nbsp;then developed the idea of the ‘blank crest’.&nbsp;The concept of the crest is to represent&nbsp;Artists’ Way providing a framework (guidance, valuable insight and the tools) for creators to promote their music in their own way. Listen to me explaining the concept in more depth:&nbsp; <img width="1352" height="404" width_o="1352" height_o="404" data-src="https://freight.cargo.site/t/original/i/5396acd3a3a9a294939c3d0fd311c970a791dd5225ce845575f58e04a802bb8f/Screenshot-2021-04-29-at-15.36.18.png" data-mid="106858724" border="0" src="https://freight.cargo.site/w/1000/i/5396acd3a3a9a294939c3d0fd311c970a791dd5225ce845575f58e04a802bb8f/Screenshot-2021-04-29-at-15.36.18.png" /> <img width="1426" height="822" width_o="1426" height_o="822" data-src="https://freight.cargo.site/t/original/i/f96e36253a56205b7f40da90bdbff46853da4cf8f438125c441d2e34ddb40009/Screenshot-2021-04-29-at-15.38.35.png" data-mid="106859030" border="0" src="https://freight.cargo.site/w/1000/i/f96e36253a56205b7f40da90bdbff46853da4cf8f438125c441d2e34ddb40009/Screenshot-2021-04-29-at-15.38.35.png" /> <img width="1532" height="254" width_o="1532" height_o="254" data-src="https://freight.cargo.site/t/original/i/e6d9146f3c8905a1ba2b88417d574b84832a45bb449acb4517abfdd5e402aef3/Screenshot-2021-04-29-at-15.43.12.png" data-mid="106859524" border="0" src="https://freight.cargo.site/w/1000/i/e6d9146f3c8905a1ba2b88417d574b84832a45bb449acb4517abfdd5e402aef3/Screenshot-2021-04-29-at-15.43.12.png" /> <img width="1563" height="361" width_o="1563" height_o="361" data-src="https://freight.cargo.site/t/original/i/aa76d703750373da103834509e056319a69e876c264330431b208e344bf0e7ca/Insta.png" data-mid="106860071" border="0" src="https://freight.cargo.site/w/1000/i/aa76d703750373da103834509e056319a69e876c264330431b208e344bf0e7ca/Insta.png" /><img width="1470" height="824" width_o="1470" height_o="824" data-src="https://freight.cargo.site/t/original/i/bab092d27b08c478783aada0ca4d18e81415d4b89c049842feb93adbb2b65b22/Screenshot-2021-04-29-at-15.45.46.png" data-mid="106859705" border="0" src="https://freight.cargo.site/w/1000/i/bab092d27b08c478783aada0ca4d18e81415d4b89c049842feb93adbb2b65b22/Screenshot-2021-04-29-at-15.45.46.png" /><img width="1584" height="890" width_o="1584" height_o="890" data-src="https://freight.cargo.site/t/original/i/59564f9ef50cc34e642150029428c12ab9f783f9281f2b35092c1b0f57806bc0/Screenshot-2021-04-29-at-15.51.22.png" data-mid="106860397" border="0" src="https://freight.cargo.site/w/1000/i/59564f9ef50cc34e642150029428c12ab9f783f9281f2b35092c1b0f57806bc0/Screenshot-2021-04-29-at-15.51.22.png" /> <img width="1490" height="838" width_o="1490" height_o="838" data-src="https://freight.cargo.site/t/original/i/3b1426bd60b73ff0f2f5b2bf741bc936be4fdce86869bbf0eb6a50a2edd577f7/Screenshot-2021-04-21-at-14.43.12.png" data-mid="106860203" border="0" src="https://freight.cargo.site/w/1000/i/3b1426bd60b73ff0f2f5b2bf741bc936be4fdce86869bbf0eb6a50a2edd577f7/Screenshot-2021-04-21-at-14.43.12.png" /> <img width="1166" height="902" width_o="1166" height_o="902" data-src="https://freight.cargo.site/t/original/i/86f285c062b2a34ae5b33ee60994037c9bc1fc3aaed694eac01b2501756415cc/Screenshot-2021-04-29-at-15.52.19.png" data-mid="106860441" border="0" src="https://freight.cargo.site/w/1000/i/86f285c062b2a34ae5b33ee60994037c9bc1fc3aaed694eac01b2501756415cc/Screenshot-2021-04-29-at-15.52.19.png" /> <img width="1492" height="836" width_o="1492" height_o="836" data-src="https://freight.cargo.site/t/original/i/7163a3c9e398cc2f3b75a26c4e07956dd3776d8816daf051476330bf5e645702/Screenshot-2021-04-29-at-15.35.53.png" data-mid="106860560" border="0" src="https://freight.cargo.site/w/1000/i/7163a3c9e398cc2f3b75a26c4e07956dd3776d8816daf051476330bf5e645702/Screenshot-2021-04-29-at-15.35.53.png" /> Elsie!!!! I’m in love.&nbsp;You know the inside of my mind. These look amazing. No words. What are the next steps? I’m SUPER happy. Thank you.&nbsp; https://elspethwatson.com/Mind-Matter Wed, 21 Apr 2021 10:51:00 +0000 Elspeth Watson https://elspethwatson.com/Mind-Matter MIND &amp; MATTER Mind &amp; Matter is a&nbsp;new kind of change consultancy. They understand the psychological and structural factors around restructuring roles, tasks, teams and processes. THE BRIEFCreate an identity that reflects both people and change, is sophisticated, approachable and stands out to peers on LinkedIn.&nbsp; THE SOLUTIONA dynamic and elegant brand that reflects change through typography and simple graphics.&nbsp; In addition to the logo, I supplied an extended suite of elements that are interchangeable and regonisable so the brand can develop as the company does. &nbsp;SERVICES • Conceptual development• Brand Identity • Brand Architecture • Photo Art Direction • Web Design concepts • Social Strategy <img width="806" height="1118" width_o="806" height_o="1118" data-src="https://freight.cargo.site/t/original/i/d560ca252000b7ea87dc4a1000385c8b5a433e7aaf080118f577f465be7947ae/Screenshot-2021-04-21-at-12.25.13.png" data-mid="105955558" border="0" data-scale="100" src="https://freight.cargo.site/w/806/i/d560ca252000b7ea87dc4a1000385c8b5a433e7aaf080118f577f465be7947ae/Screenshot-2021-04-21-at-12.25.13.png" /> <img width="1376" height="1022" width_o="1376" height_o="1022" data-src="https://freight.cargo.site/t/original/i/4f78861d4c59b48297a7ce95c071f9e3591824895f62cd5f39338dc4169c4c9c/Screenshot-2021-04-21-at-12.34.58.png" data-mid="105956673" border="0" src="https://freight.cargo.site/w/1000/i/4f78861d4c59b48297a7ce95c071f9e3591824895f62cd5f39338dc4169c4c9c/Screenshot-2021-04-21-at-12.34.58.png" /> THE CONCEPT After talking with Andrew and understanding his process, it was clear that we needed to show the connection between people and the change they go through. &nbsp; I simplified ‘people’ to a dot – which could be seen literally (birds eye view), or as a ‘head count’ in data. It was important that the journey wasn’t linear, but instead showed change of direction, up’s and downs. The result is a combination of a brave client, the perfect font and some lush colours reflective of&nbsp;office layouts from the 1950s (Mad Men and Queen's Gambit era). Listen below to my in-depth thoughts on the concept and other design decisions.&nbsp; <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/0e20ad797186b55a9005ca39eae01178cd342c7b24675c21588a8405caed49c2/Group-1682x.png" data-mid="105960000" border="0" src="https://freight.cargo.site/w/1000/i/0e20ad797186b55a9005ca39eae01178cd342c7b24675c21588a8405caed49c2/Group-1682x.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a34bfdbfe2a50130bc1e22c067f631780f87de76e00930b958ad6e45072557a9/Group-190.png" data-mid="105960918" border="0" src="https://freight.cargo.site/w/1000/i/a34bfdbfe2a50130bc1e22c067f631780f87de76e00930b958ad6e45072557a9/Group-190.png" /><img width="3840" height="2986" width_o="3840" height_o="2986" data-src="https://freight.cargo.site/t/original/i/0140c6f0c3b4ec4d12b01ccf886e0556bb0c2bd2ccfe55dc9533567db29e938c/Group-1772x.png" data-mid="105961730" border="0" src="https://freight.cargo.site/w/1000/i/0140c6f0c3b4ec4d12b01ccf886e0556bb0c2bd2ccfe55dc9533567db29e938c/Group-1772x.png" /><img width="1920" height="1099" width_o="1920" height_o="1099" data-src="https://freight.cargo.site/t/original/i/539cd4c0377defd2c48a5b7bb9b8e47929c2674682cbbd87be86249a55514786/Group-175.png" data-mid="105961145" border="0" src="https://freight.cargo.site/w/1000/i/539cd4c0377defd2c48a5b7bb9b8e47929c2674682cbbd87be86249a55514786/Group-175.png" /><img width="3840" height="1158" width_o="3840" height_o="1158" data-src="https://freight.cargo.site/t/original/i/00e08dfe1812089cfc3eceb54aa2c52e539aaa5493b03f62af606e9385a6b88f/Group-1742x.png" data-mid="105961028" border="0" src="https://freight.cargo.site/w/1000/i/00e08dfe1812089cfc3eceb54aa2c52e539aaa5493b03f62af606e9385a6b88f/Group-1742x.png" /><img width="3840" height="1182" width_o="3840" height_o="1182" data-src="https://freight.cargo.site/t/original/i/cd2f8b40b57a33880f2ce66417628c31b00e1f07ebeefbaee06911cd044c6413/Group-1732x.png" data-mid="105960960" border="0" src="https://freight.cargo.site/w/1000/i/cd2f8b40b57a33880f2ce66417628c31b00e1f07ebeefbaee06911cd044c6413/Group-1732x.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5770d83b956e7c224ce896c7fd1a635a4cc807910511599de94baf4589c98ed4/Group-1512x.png" data-mid="105961159" border="0" src="https://freight.cargo.site/w/1000/i/5770d83b956e7c224ce896c7fd1a635a4cc807910511599de94baf4589c98ed4/Group-1512x.png" /><img width="1602" height="388" width_o="1602" height_o="388" data-src="https://freight.cargo.site/t/original/i/ae10c77bf8d374702a498d6a725ecdbca5053fecf5500155c023d712dd93a478/Screenshot-2021-04-21-at-13.41.06.png" data-mid="105962649" border="0" src="https://freight.cargo.site/w/1000/i/ae10c77bf8d374702a498d6a725ecdbca5053fecf5500155c023d712dd93a478/Screenshot-2021-04-21-at-13.41.06.png" /><img width="3840" height="1826" width_o="3840" height_o="1826" data-src="https://freight.cargo.site/t/original/i/85719e05e4808f7f91b2afc971be585b9ffd416c036e2c3f7e3100412a08d77c/Group-1782x.png" data-mid="105961809" border="0" src="https://freight.cargo.site/w/1000/i/85719e05e4808f7f91b2afc971be585b9ffd416c036e2c3f7e3100412a08d77c/Group-1782x.png" /> <img width="1920" height="1044" width_o="1920" height_o="1044" data-src="https://freight.cargo.site/t/original/i/80c2a17e408f8b9745b6f9c51d6fdadf8d3bf53891421ad994ac9a6201ce8fec/Group-182.png" data-mid="105961811" border="0" src="https://freight.cargo.site/w/1000/i/80c2a17e408f8b9745b6f9c51d6fdadf8d3bf53891421ad994ac9a6201ce8fec/Group-182.png" /> Woke up this morning... and still love it!! Thank you again so much Elsie. Andrew Waddell Founder, Mind &amp; Matter Honestly am so excited by the branding! Thalia (my wife) ADORED the look in its entirety! She said it was 'very you'!Andrew Waddell Founder, Mind &amp; Matter https://elspethwatson.com/Virgin-Voyages Fri, 07 May 2021 09:21:05 +0000 Elspeth Watson https://elspethwatson.com/Virgin-Voyages VIRGIN VOYAGES Virgin Voyages is a new cruise line by Richard Branson. It’s purpose is to shake up the industry and ‘stray the course’. Adults only, bottomless brunches, spin classes, immersive theatre and even a tattoo parlour.&nbsp; THE BRIEFCreate a digtal customer journey to inspire and reassure sailors in the build up to their voyage.&nbsp; THE SOLUTIONUsing data and tech we created custom communications to gamify and reward, our goal was to make admin a breeze and prepare the sailors for anything. We dialed down the stress and up the good stuff, inspiring them to customize and create a dream holiday they'd never forget. &nbsp;SERVICES • Conceptual development• Design &amp; art direction of emails • Illustration • Image sourcing and curation Copywriting by Emily Ash Powell. www.virginvoyages.com <img width="2347" height="1306" width_o="2347" height_o="1306" data-src="https://freight.cargo.site/t/original/i/e5bd4b4f4a9a72920109274d63f8fde770e5e8c7771c05333ff0dbaef668bba7/Screenshot-2021-05-07-at-10.40.10.png" data-mid="107727029" border="0" src="https://freight.cargo.site/w/1000/i/e5bd4b4f4a9a72920109274d63f8fde770e5e8c7771c05333ff0dbaef668bba7/Screenshot-2021-05-07-at-10.40.10.png" /><img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/9f5e12baae7797659f06d9e325c1db7c424e2088e56f82b217f0b13eeb0a969a/IMG-FNB-The-Wake-Gold-Oyster-Bar-Seafood-Tower-Hands-1600x900.jpeg" data-mid="107727915" border="0" src="https://freight.cargo.site/w/1000/i/9f5e12baae7797659f06d9e325c1db7c424e2088e56f82b217f0b13eeb0a969a/IMG-FNB-The-Wake-Gold-Oyster-Bar-Seafood-Tower-Hands-1600x900.jpeg" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/3f3c13b8bc674d5ef3b25b213637e3e71b81a3078a84bd40161b9e4a28bf4bfd/Magpie_VirginVoyages_ScarletLady.jpeg" data-mid="107727504" border="0" src="https://freight.cargo.site/w/1000/i/3f3c13b8bc674d5ef3b25b213637e3e71b81a3078a84bd40161b9e4a28bf4bfd/Magpie_VirginVoyages_ScarletLady.jpeg" /> <img width="1080" height="2374" width_o="1080" height_o="2374" data-src="https://freight.cargo.site/t/original/i/fc349652e0d0f4769502c02c311780f237ce54fea76a7238cb7ec017c6609310/1.jpg" data-mid="107724122" border="0" src="https://freight.cargo.site/w/1000/i/fc349652e0d0f4769502c02c311780f237ce54fea76a7238cb7ec017c6609310/1.jpg" /> <img width="900" height="564" width_o="900" height_o="564" data-src="https://freight.cargo.site/t/original/i/21060a76dd0509d77779fac695e85b944c6518dc4373f7d0ef5eae834e812b7e/Emojis_Alpha.gif" data-mid="107724168" border="0" src="https://freight.cargo.site/w/900/i/21060a76dd0509d77779fac695e85b944c6518dc4373f7d0ef5eae834e812b7e/Emojis_Alpha.gif" /> <img width="1080" height="1931" width_o="1080" height_o="1931" data-src="https://freight.cargo.site/t/original/i/a3098e42aaba548861140d8eb715817e93bf8586acb86d80db19344ff4725f72/2.gif" data-mid="107724180" border="0" src="https://freight.cargo.site/w/1000/i/a3098e42aaba548861140d8eb715817e93bf8586acb86d80db19344ff4725f72/2.gif" /> <img width="1080" height="1633" width_o="1080" height_o="1633" data-src="https://freight.cargo.site/t/original/i/f558fc151ac07b2fb5342bdd121003e48373d3dd6a0cf78c4140f52d128a7a40/3.gif" data-mid="107724197" border="0" src="https://freight.cargo.site/w/1000/i/f558fc151ac07b2fb5342bdd121003e48373d3dd6a0cf78c4140f52d128a7a40/3.gif" /><img width="1080" height="2910" width_o="1080" height_o="2910" data-src="https://freight.cargo.site/t/original/i/c3aa5813116897682ac5bb01650a4b1f0daf522ad0fbbf94e3a46ac5d85e20d0/4.png" data-mid="107726961" border="0" src="https://freight.cargo.site/w/1000/i/c3aa5813116897682ac5bb01650a4b1f0daf522ad0fbbf94e3a46ac5d85e20d0/4.png" /> https://elspethwatson.com/Mama-Bird Tue, 04 May 2021 11:27:55 +0000 Elspeth Watson https://elspethwatson.com/Mama-Bird MAMA BIRD Mama Bird is a service set up to offer a moment of freedom or an extra pair of hands during the messy &amp; magical first 6 months of motherhood. THE BRIEFCreate a brand that is trustworthy, reflective of an organised environment but still has a sense of fun.&nbsp; THE SOLUTION I developed a design for Mama Bird that has a personality you can trust. By combining illustrative patterns and the Mamabird ‘badge’ it creates the perfect balance of fun and function, chaos and control.&nbsp; Tone of voice helped to bring personality into the brand and reinforce the supportive and understanding values of the company.&nbsp; SERVICES • Research • Conceptual development• Brand Identity • Tone of voice guide • Brand Architecture • Web Design concepts • Social Strategy <img width="976" height="1322" width_o="976" height_o="1322" data-src="https://freight.cargo.site/t/original/i/580732069f4fea5304ea4959c6cd3191107ec00fc5df3b71dbbb450e3c241a80/Screenshot-2021-05-04-at-15.35.36.png" data-mid="107378138" border="0" src="https://freight.cargo.site/w/976/i/580732069f4fea5304ea4959c6cd3191107ec00fc5df3b71dbbb450e3c241a80/Screenshot-2021-05-04-at-15.35.36.png" /> <img width="932" height="934" width_o="932" height_o="934" data-src="https://freight.cargo.site/t/original/i/160548e396dc737789f22b5e351d30ca0c9e1a81fff63d8f9eb409b661a3cb63/Screenshot-2020-12-02-at-15.15.15.png" data-mid="107360519" border="0" src="https://freight.cargo.site/w/932/i/160548e396dc737789f22b5e351d30ca0c9e1a81fff63d8f9eb409b661a3cb63/Screenshot-2020-12-02-at-15.15.15.png" /> Early concepts: <img width="1520" height="270" width_o="1520" height_o="270" data-src="https://freight.cargo.site/t/original/i/8f4b615985a65fdcd373158a0102b66cc04645c61900a911a405db13e86cf172/Screenshot-2021-05-04-at-13.03.58.png" data-mid="107361198" border="0" src="https://freight.cargo.site/w/1000/i/8f4b615985a65fdcd373158a0102b66cc04645c61900a911a405db13e86cf172/Screenshot-2021-05-04-at-13.03.58.png" /> Final conceptual idea: <img width="1320" height="804" width_o="1320" height_o="804" data-src="https://freight.cargo.site/t/original/i/e55dc6276eb079befcfa181a6c0d0f589cf6dff007859ad8dfab0e668a0d6c98/Screenshot-2021-05-04-at-12.53.51.png" data-mid="107360362" border="0" src="https://freight.cargo.site/w/1000/i/e55dc6276eb079befcfa181a6c0d0f589cf6dff007859ad8dfab0e668a0d6c98/Screenshot-2021-05-04-at-12.53.51.png" /> THE CONCEPT After being distracted by trying to draw the perfect motherly bird with big hugging arms, I switched tack.&nbsp; I wanted the brand to be trustworthy and reflective of an organised environment, not just cute. I also wanted to create a recogniseable identity that had a real concept behind it to make Mama Bird stand out from a very gentle landscape.&nbsp; The end result is a combination of both the nest and the home, to form a sort of badge that represents the stellar service that Mama Bird provides.&nbsp; <img width="1480" height="688" width_o="1480" height_o="688" data-src="https://freight.cargo.site/t/original/i/c9d4dd583f78df718c4f914330e2806a3ce932d3383ed962ca334b7e41800580/Screenshot-2021-05-04-at-14.51.58.png" data-mid="107372646" border="0" src="https://freight.cargo.site/w/1000/i/c9d4dd583f78df718c4f914330e2806a3ce932d3383ed962ca334b7e41800580/Screenshot-2021-05-04-at-14.51.58.png" /> <img width="1346" height="320" width_o="1346" height_o="320" data-src="https://freight.cargo.site/t/original/i/a994bd2d6bb23dba78e049a7587091c7e864fd8ff26c9902e26b3bacad63ca72/Screenshot-2021-05-04-at-14.49.15.png" data-mid="107372541" border="0" src="https://freight.cargo.site/w/1000/i/a994bd2d6bb23dba78e049a7587091c7e864fd8ff26c9902e26b3bacad63ca72/Screenshot-2021-05-04-at-14.49.15.png" /> <img width="5460" height="3642" width_o="5460" height_o="3642" data-src="https://freight.cargo.site/t/original/i/1cea225a9221e5b277a6b612812c57f0fdb722657d47fae6d01f1a3f3baecc6c/TabletMock.jpg" data-mid="107373431" border="0" src="https://freight.cargo.site/w/1000/i/1cea225a9221e5b277a6b612812c57f0fdb722657d47fae6d01f1a3f3baecc6c/TabletMock.jpg" /> <img width="2096" height="376" width_o="2096" height_o="376" data-src="https://freight.cargo.site/t/original/i/f55ee3d42985b7d6d120a189720c48ca75fb4e47174a223e9869eea1d0d2f45d/Screenshot-2021-05-04-at-15.35.13.png" data-mid="107378146" border="0" src="https://freight.cargo.site/w/1000/i/f55ee3d42985b7d6d120a189720c48ca75fb4e47174a223e9869eea1d0d2f45d/Screenshot-2021-05-04-at-15.35.13.png" /> <img width="1920" height="667" width_o="1920" height_o="667" data-src="https://freight.cargo.site/t/original/i/bb38ac6ed97c6b4ae8e0c4ea6fba000ec7c1ec86c1c5ac1273d7653b52854ce5/Web-1920--15.png" data-mid="107373437" border="0" src="https://freight.cargo.site/w/1000/i/bb38ac6ed97c6b4ae8e0c4ea6fba000ec7c1ec86c1c5ac1273d7653b52854ce5/Web-1920--15.png" /> <img width="1920" height="699" width_o="1920" height_o="699" data-src="https://freight.cargo.site/t/original/i/6705e8f8cd3dab81a8252d4e0f787bba6cc385a0261d9c56ab219b899ac2ce40/Web-1920--31.png" data-mid="107373454" border="0" src="https://freight.cargo.site/w/1000/i/6705e8f8cd3dab81a8252d4e0f787bba6cc385a0261d9c56ab219b899ac2ce40/Web-1920--31.png" /> <img width="3000" height="1870" width_o="3000" height_o="1870" data-src="https://freight.cargo.site/t/original/i/a08569ad313f8cad03bff8594639f01e7e275264ffd71ce28ab81d21839b5307/Billboard.jpg" data-mid="107377071" border="0" src="https://freight.cargo.site/w/1000/i/a08569ad313f8cad03bff8594639f01e7e275264ffd71ce28ab81d21839b5307/Billboard.jpg" /> <img width="1920" height="574" width_o="1920" height_o="574" data-src="https://freight.cargo.site/t/original/i/3fbc15ea31fa306f5e0f256f470c15b06984482a4529642e98189347b4f4cfc4/Web-1920--23.png" data-mid="107377159" border="0" src="https://freight.cargo.site/w/1000/i/3fbc15ea31fa306f5e0f256f470c15b06984482a4529642e98189347b4f4cfc4/Web-1920--23.png" /> <img width="5745" height="3001" width_o="5745" height_o="3001" data-src="https://freight.cargo.site/t/original/i/748631297143ccabe40ad78e78a88237b4b936f0cbfb2928cb096b5398f2573e/Bag.jpg" data-mid="107378586" border="0" src="https://freight.cargo.site/w/1000/i/748631297143ccabe40ad78e78a88237b4b936f0cbfb2928cb096b5398f2573e/Bag.jpg" /> Omgosh Elspeth that’s amazing !! Yes yes yes. I wasn’t really sure how to bring my personality into it ...this is so perfect. Claire Davy Founder, Mama Bird <img width="1809" height="2361" width_o="1809" height_o="2361" data-src="https://freight.cargo.site/t/original/i/7b61716156cb1d8e185a939a9e0de93a7a94e7b3d4a01c1a457910c444077784/NappCover.jpg" data-mid="107377505" border="0" src="https://freight.cargo.site/w/1000/i/7b61716156cb1d8e185a939a9e0de93a7a94e7b3d4a01c1a457910c444077784/NappCover.jpg" /> https://elspethwatson.com/Rolls-Royce Tue, 04 May 2021 09:00:36 +0000 Elspeth Watson https://elspethwatson.com/Rolls-Royce ROLLS ROYCE I worked with the team at&nbsp;Profusion London to re-designed the entire CRM journey for Rolls Royce. This led to a huge increase in sales and uplift in customer loyalty.&nbsp;&nbsp; This project is confidential so I don’t have permission to share the designs, but if you’d like to discuss the process or my role in the transformation, send me a message.&nbsp; <img width="1330" height="920" width_o="1330" height_o="920" data-src="https://freight.cargo.site/t/original/i/17d5623b24af2519214f3b5c6b5971e45882428ce861215fedeab1e8833cc461/Screenshot-2021-05-04-at-11.09.20.png" data-mid="107353383" border="0" src="https://freight.cargo.site/w/1000/i/17d5623b24af2519214f3b5c6b5971e45882428ce861215fedeab1e8833cc461/Screenshot-2021-05-04-at-11.09.20.png" /> <img width="956" height="1002" width_o="956" height_o="1002" data-src="https://freight.cargo.site/t/original/i/1c0041ba4350f002dd5e04c7b398caaea1a9b0b34018e9b16a2964abe171e55a/Group-2372x.png" data-mid="107353098" border="0" src="https://freight.cargo.site/w/956/i/1c0041ba4350f002dd5e04c7b398caaea1a9b0b34018e9b16a2964abe171e55a/Group-2372x.png" /> <img width="3088" height="2048" width_o="3088" height_o="2048" data-src="https://freight.cargo.site/t/original/i/838c849c78d880c3935522d522100212e16dfd2bd1d352a82d075a4f9c3989ef/14350002.JPG" data-mid="107348217" border="0" src="https://freight.cargo.site/w/1000/i/838c849c78d880c3935522d522100212e16dfd2bd1d352a82d075a4f9c3989ef/14350002.JPG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/c46ee1e7be33e3ec2aefe48db4845cc4718fa41586320dc83e03810543c756a6/IMG_6156.JPG" data-mid="107348602" border="0" src="https://freight.cargo.site/w/1000/i/c46ee1e7be33e3ec2aefe48db4845cc4718fa41586320dc83e03810543c756a6/IMG_6156.JPG" /> Infront of Phantom @ Goodwood <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/18332e78c26c1488b1010ad331fad97f71eda3481c41f6e36e2f7493face1bcf/3c1465ab-9e63-46a6-9c2b-944c28c24b99.JPG" data-mid="107348610" border="0" src="https://freight.cargo.site/w/1000/i/18332e78c26c1488b1010ad331fad97f71eda3481c41f6e36e2f7493face1bcf/3c1465ab-9e63-46a6-9c2b-944c28c24b99.JPG" />Test driving Ghost https://elspethwatson.com/Hauldog Fri, 30 Apr 2021 09:28:20 +0000 Elspeth Watson https://elspethwatson.com/Hauldog HAULDOG Hauldog is a new road transport company based out of Central Otago, New Zealand. It’s aim is to make light out of the big stuff. BRIEF Develop a name and brand for the company that is memorable, slightly out of the norm and conveys a resourceful, get-it-done attitude.&nbsp; SOLUTION Hauldog has developed into a brand that has more personality than any other truck on the road. The name, the logo and the dog combine to make an identity that is confident and clever.&nbsp; SERVICES • Brand Naming • Brand Strategy • Research• Brand Identity• Truck signage design • Brand collateral • Marketing Content <img width="880" height="1080" width_o="880" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e0eb3e76d6ba4eb1f87d42364bb33132e562e42cf42bcbf1865ae5e2e382921c/Web-1920--32x.png" data-mid="107736549" border="0" src="https://freight.cargo.site/w/880/i/e0eb3e76d6ba4eb1f87d42364bb33132e562e42cf42bcbf1865ae5e2e382921c/Web-1920--32x.png" /> <img width="1766" height="1314" width_o="1766" height_o="1314" data-src="https://freight.cargo.site/t/original/i/30dadb5b9a818b3af368677d05dcef5ffd2e851eb331b2d3de8e4fef88bd2d61/Screenshot-2021-04-30-at-11.05.59.png" data-mid="106952338" border="0" src="https://freight.cargo.site/w/1000/i/30dadb5b9a818b3af368677d05dcef5ffd2e851eb331b2d3de8e4fef88bd2d61/Screenshot-2021-04-30-at-11.05.59.png" /><img width="1188" height="1426" width_o="1188" height_o="1426" data-src="https://freight.cargo.site/t/original/i/83c95305f936638704c454ba8b8519056373c9d2631dc23a3a2c6c4a65695e49/DOG_BehindLeft.png" data-mid="106953798" border="0" src="https://freight.cargo.site/w/1000/i/83c95305f936638704c454ba8b8519056373c9d2631dc23a3a2c6c4a65695e49/DOG_BehindLeft.png" /> THE NAME The brief was to come up with a name that was linked to haulage,&nbsp;contemporary, memorable and slightly out of the norm. It should roll off the tongue and convey the ‘experience with a difference and honest’ values of the company.&nbsp; Hauldog is inspired by the hard-working, reliable farm dogs that are common place in Central Otago. The name was sold with the idea of a brand that would have high levels of personality as well as performance.&nbsp; Hear me explain in more depth the idea behind the name: Watch my sales pitch on instagram.&nbsp; <img width="2433" height="2433" width_o="2433" height_o="2433" data-src="https://freight.cargo.site/t/original/i/cb1bd05a177ba929b915d95f7a5aa96c63741891d36fe419617f067d62ebd630/HAULDOG_BusinessCard_MOCK.jpg" data-mid="106954774" border="0" src="https://freight.cargo.site/w/1000/i/cb1bd05a177ba929b915d95f7a5aa96c63741891d36fe419617f067d62ebd630/HAULDOG_BusinessCard_MOCK.jpg" /> <img width="12999" height="2316" width_o="12999" height_o="2316" data-src="https://freight.cargo.site/t/original/i/55ba65b4f211ff63bb285c2bb2f6a21bd79f881b4c4d2effd0474f7512b6767a/DOG_all-09.png" data-mid="106956089" border="0" src="https://freight.cargo.site/w/1000/i/55ba65b4f211ff63bb285c2bb2f6a21bd79f881b4c4d2effd0474f7512b6767a/DOG_all-09.png" /> <img width="1174" height="816" width_o="1174" height_o="816" data-src="https://freight.cargo.site/t/original/i/8e2c9041da1082389f6f4cf6bad6827043a3d6c995f1fcf7e3eff1279dac1a87/Screenshot-2021-04-30-at-11.34.50.png" data-mid="106955693" border="0" src="https://freight.cargo.site/w/1000/i/8e2c9041da1082389f6f4cf6bad6827043a3d6c995f1fcf7e3eff1279dac1a87/Screenshot-2021-04-30-at-11.34.50.png" /> <img width="1370" height="808" width_o="1370" height_o="808" data-src="https://freight.cargo.site/t/original/i/0fe4ca16c4134f201d5c8171b315fc2390511700be2ae54ffa4457999a027611/Keyring2.jpg" data-mid="106960546" border="0" src="https://freight.cargo.site/w/1000/i/0fe4ca16c4134f201d5c8171b315fc2390511700be2ae54ffa4457999a027611/Keyring2.jpg" /><img width="2597" height="1709" width_o="2597" height_o="1709" data-src="https://freight.cargo.site/t/original/i/63f38a512ce7058557c2ea0ace66a547d943074de420e4dc10feaebd2adee33c/SOCKS.jpg" data-mid="106959328" border="0" src="https://freight.cargo.site/w/1000/i/63f38a512ce7058557c2ea0ace66a547d943074de420e4dc10feaebd2adee33c/SOCKS.jpg" /> Looks great 👍 ThanksBuck&nbsp; Principal driver, Hauldog Has been a journey, but well worth it.Paul Horrell&nbsp; Director, Hauldog https://elspethwatson.com/Courier-Media Thu, 29 Apr 2021 15:08:02 +0000 Elspeth Watson https://elspethwatson.com/Courier-Media COURIER MEDIA Courier Media uses a bi-monthly print magazine, podcasts and a variation of newsletters to give you the tools to learn new skills, make your own luck and be in charge of your own happiness when starting a new business.&nbsp; BRIEF Re-design and produce Courier Media’s email newsletters to better reflect the quality of design found in the print magazine. &nbsp; SOLUTIONMy solution was to use simple and clever design elements to gain structure and heirachy in large bodies of copy as well as a cleaner more engaging design.&nbsp; Over the process I brought in an amazing web developer Bhagyashree Achar and Data analyst Sara Parrish to make the newsletters the best they could be.&nbsp; SERVICES • Design development• Build in Mailchimp https://couriermedia.com/email/ <img width="1140" height="1409" width_o="1140" height_o="1409" data-src="https://freight.cargo.site/t/original/i/e8e50c7e66cdb24fa5a231f2094440a31cca66e3013104cd2b95fc348c701867/All--3.png" data-mid="106944315" border="0" src="https://freight.cargo.site/w/1000/i/e8e50c7e66cdb24fa5a231f2094440a31cca66e3013104cd2b95fc348c701867/All--3.png" /> <img width="2139" height="1324" width_o="2139" height_o="1324" data-src="https://freight.cargo.site/t/original/i/daf5590ca3a1186e03701b4a271d40ded7941b31de91f5595a730588063ab5c7/Weekly-mock.png" data-mid="106944606" border="0" src="https://freight.cargo.site/w/1000/i/daf5590ca3a1186e03701b4a271d40ded7941b31de91f5595a730588063ab5c7/Weekly-mock.png" /> <img width="2139" height="1324" width_o="2139" height_o="1324" data-src="https://freight.cargo.site/t/original/i/e8c28dea0ccc090e8300e3530c3fd51cba3d5234c51a5fbf8ab904652f4b402d/Highlights-mock.png" data-mid="106944616" border="0" src="https://freight.cargo.site/w/1000/i/e8c28dea0ccc090e8300e3530c3fd51cba3d5234c51a5fbf8ab904652f4b402d/Highlights-mock.png" /> <img width="2139" height="1324" width_o="2139" height_o="1324" data-src="https://freight.cargo.site/t/original/i/2e9d91a635124c2aca3de29c6b123937c7ef31234e6b14a5fe72bddf92c6430c/Workshop-mock.png" data-mid="106944678" border="0" src="https://freight.cargo.site/w/1000/i/2e9d91a635124c2aca3de29c6b123937c7ef31234e6b14a5fe72bddf92c6430c/Workshop-mock.png" /> Weekly newsletter design (swipe to see old vs new) <img width="1920" height="11403" width_o="1920" height_o="11403" data-src="https://freight.cargo.site/t/original/i/61e8b24fb29fc2ac572c0001d74a3340e3bb633a26f17e213fed99a47e2962b4/CourierWeekly_OLD.png" data-mid="106878273" border="0" src="https://freight.cargo.site/w/1000/i/61e8b24fb29fc2ac572c0001d74a3340e3bb633a26f17e213fed99a47e2962b4/CourierWeekly_OLD.png" /> <img width="1920" height="11346" width_o="1920" height_o="11346" data-src="https://freight.cargo.site/t/original/i/7882fb256a1b78c0925b887f1b98737dbbeebec303ca89bd7687b6d4d4465dc3/CourierWeekly_NEW.png" data-mid="106878269" border="0" src="https://freight.cargo.site/w/1000/i/7882fb256a1b78c0925b887f1b98737dbbeebec303ca89bd7687b6d4d4465dc3/CourierWeekly_NEW.png" /> Workshop newsletter design <img width="1920" height="9101" width_o="1920" height_o="9101" data-src="https://freight.cargo.site/t/original/i/46413ce3205d6369cecc11a25c2e041b8bc2b27ca4bf7b022b28a532e8a4c8b2/CourierWorkshop_OLD.png" data-mid="106878303" border="0" src="https://freight.cargo.site/w/1000/i/46413ce3205d6369cecc11a25c2e041b8bc2b27ca4bf7b022b28a532e8a4c8b2/CourierWorkshop_OLD.png" /> <img width="1920" height="9933" width_o="1920" height_o="9933" data-src="https://freight.cargo.site/t/original/i/61f294c521c88279d26b25466ca35231ecbf63532799a53624b67491908f7843/CourierWorkshop_NEW.png" data-mid="106878300" border="0" src="https://freight.cargo.site/w/1000/i/61f294c521c88279d26b25466ca35231ecbf63532799a53624b67491908f7843/CourierWorkshop_NEW.png" /> Highlights newsletter design <img width="1920" height="10002" width_o="1920" height_o="10002" data-src="https://freight.cargo.site/t/original/i/cfa77b8a53de8b88f278e7eac99a057c51b5c1a7708b6bdf910cbfdfd27eeb4d/CourierHIGHLIGHTS_New.png" data-mid="106947981" border="0" src="https://freight.cargo.site/w/1000/i/cfa77b8a53de8b88f278e7eac99a057c51b5c1a7708b6bdf910cbfdfd27eeb4d/CourierHIGHLIGHTS_New.png" /> <img width="1920" height="6355" width_o="1920" height_o="6355" data-src="https://freight.cargo.site/t/original/i/be080ea022ba66c2dc3bea762594261849afc8c36f280b8c25ef16b466c659e3/CourierHighlights_OLD.png" data-mid="106947406" border="0" src="https://freight.cargo.site/w/1000/i/be080ea022ba66c2dc3bea762594261849afc8c36f280b8c25ef16b466c659e3/CourierHighlights_OLD.png" /> DESIGN DECISIONS All three newsletters needed a design overhaul.&nbsp; My advice was to do the following things: • Shorten emails by providing highlight content and direct readers to fleshed out stories hosted on their website.• After consulting with Data analyst Sara Parish, I advised a them to segment their audience and consider optimising content based on segmentation. i.e. send business owners different content to someone in the early stages of a business idea. • Have a consistent header across all three newsletters, but with an ownable colour palette. • ‘Chunk’ the content to make it easier for readers to ‘scroll and stop’. This was acheived by header images and dividing lines. • Introduce brand font • Encourage FWDing to a friend, subscribing and click through driving more traffic to the website. • Introducing elements such a ‘read time’ and ‘what to expect’ to give the reader an idea of how much of their precious time we would be using. • Use imagery &amp; illustration to divide and add fun to content.&nbsp; Hear me explain why I suggested less content and more segmentation:&nbsp; These look great!! Elsie thanks for great work on these. Maegan Moore Products Director, Courier Media Thank you for all your amazing work! Confident the emails are looking super slick now. Kate McInerney Creative Director, Courier Media https://elspethwatson.com/Solstice Wed, 21 Apr 2021 10:51:02 +0000 Elspeth Watson https://elspethwatson.com/Solstice SOLSTICE, VOICES OF IRELAND <img width="1060" height="1884" width_o="1060" height_o="1884" data-src="https://freight.cargo.site/t/original/i/dab368af52e19f1635984532f026f2579774b6f2efad1af37b635892f4496b02/Screenshot-2021-04-21-at-16.15.31.png" data-mid="105987127" border="0" src="https://freight.cargo.site/w/1000/i/dab368af52e19f1635984532f026f2579774b6f2efad1af37b635892f4496b02/Screenshot-2021-04-21-at-16.15.31.png" /> Voices of Ireland is a new-age choir, with a discernible youthful energy and distinctive flair led by it’s director, Desmond Early. BRIEF Create an identity for the choir that reflected their sophisticated tone and stood out from the fairly underdeveloped landscape of choral brands.&nbsp; SOLUTIONThe end result is a dramatic and engaging identity that incorporates typographic elements and colour that reflects a modern Irish brand. The depth and dynamic appearance are a tribute to how the music makes you feel.&nbsp; SERVICES • Conceptual ideation• Creative Direction • Brand Identity • Art Direction • Printed Collateral <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/b51c49282b1028cd88c081e314f6f16a92580611f6c9a92b3da287673469b46e/Solstice_GIF.gif" data-mid="106000244" border="0" src="https://freight.cargo.site/w/480/i/b51c49282b1028cd88c081e314f6f16a92580611f6c9a92b3da287673469b46e/Solstice_GIF.gif" /> <img width="6667" height="5000" width_o="6667" height_o="5000" data-src="https://freight.cargo.site/t/original/i/0d0dbcf10cbe44dfafee16aed9df93a72292db407883c89fd82c4053a626941d/dribble.jpg" data-mid="105997248" border="0" src="https://freight.cargo.site/w/1000/i/0d0dbcf10cbe44dfafee16aed9df93a72292db407883c89fd82c4053a626941d/dribble.jpg" /> THE CONCEPT My challenge with the branding was was to create something that reflected Irish music and literature, without falling into the clichés of Celtic signals. I started by researching celtic fonts and recreating the elements I found intriguing in the letters of the typeface. The final logo is a unique typeface design with subtle hints towards celtic serifs. The central ‘S’ was added later in the design process to connect the dynamic enthusiasm of a conductor directing his choir.&nbsp; <img width="1766" height="964" width_o="1766" height_o="964" data-src="https://freight.cargo.site/t/original/i/1f4370e0e4418cfe94b33efba33d228263d0ad4a88c6a49c0f32f404a034b642/Screenshot-2021-04-21-at-16.21.38.png" data-mid="105987659" border="0" src="https://freight.cargo.site/w/1000/i/1f4370e0e4418cfe94b33efba33d228263d0ad4a88c6a49c0f32f404a034b642/Screenshot-2021-04-21-at-16.21.38.png" /><img width="736" height="236" width_o="736" height_o="236" data-src="https://freight.cargo.site/t/original/i/17f1bc5eb14894e14aa326ec3afeaba9f956ef78c1dccfd3254a12b8daacc878/Screenshot-2021-04-21-at-16.21.01.png" data-mid="105987707" border="0" src="https://freight.cargo.site/w/736/i/17f1bc5eb14894e14aa326ec3afeaba9f956ef78c1dccfd3254a12b8daacc878/Screenshot-2021-04-21-at-16.21.01.png" /><img width="880" height="238" width_o="880" height_o="238" data-src="https://freight.cargo.site/t/original/i/dbe4443ab5258d1f5440e2eaa096ed5641bb6f3ee21b1d697d750ae74483360c/Screenshot-2021-04-21-at-16.20.58.png" data-mid="105997293" border="0" src="https://freight.cargo.site/w/880/i/dbe4443ab5258d1f5440e2eaa096ed5641bb6f3ee21b1d697d750ae74483360c/Screenshot-2021-04-21-at-16.20.58.png" /> <img width="2092" height="1174" width_o="2092" height_o="1174" data-src="https://freight.cargo.site/t/original/i/250267301ae272608d1b75ca58996836a56cd32c51afc9f10d4e01f1ea0c428a/Screenshot-2021-04-21-at-16.31.12.png" data-mid="105989506" border="0" src="https://freight.cargo.site/w/1000/i/250267301ae272608d1b75ca58996836a56cd32c51afc9f10d4e01f1ea0c428a/Screenshot-2021-04-21-at-16.31.12.png" /> <img width="1376" height="614" width_o="1376" height_o="614" data-src="https://freight.cargo.site/t/original/i/eb8ac2dba2a25c34ba8746614c460ba48a4de5649a2253f4dd128142c65fa75b/Screenshot-2021-04-21-at-16.28.10.png" data-mid="105989143" border="0" src="https://freight.cargo.site/w/1000/i/eb8ac2dba2a25c34ba8746614c460ba48a4de5649a2253f4dd128142c65fa75b/Screenshot-2021-04-21-at-16.28.10.png" /> The logo has hints of celtic typography with the dynamicism of a choral director.&nbsp; <img width="2032" height="470" width_o="2032" height_o="470" data-src="https://freight.cargo.site/t/original/i/797bf63e33e5c8028976d3c01ff7ed63c8562cc67cd40dc81ae0f65e99cd41dc/Screenshot-2021-04-21-at-16.48.44.png" data-mid="105991487" border="0" src="https://freight.cargo.site/w/1000/i/797bf63e33e5c8028976d3c01ff7ed63c8562cc67cd40dc81ae0f65e99cd41dc/Screenshot-2021-04-21-at-16.48.44.png" /><img width="5000" height="4000" width_o="5000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/7472b652252ca2dad57b6c8a658fc36d74d659961440a3239490bf691af763a5/Record.jpg" data-mid="105989681" border="0" src="https://freight.cargo.site/w/1000/i/7472b652252ca2dad57b6c8a658fc36d74d659961440a3239490bf691af763a5/Record.jpg" /> <img width="1344" height="1078" width_o="1344" height_o="1078" data-src="https://freight.cargo.site/t/original/i/cd522a162046b13ad701a67f8f54cc3b887a6f5d7c41a21002626b221371d483/Screenshot-2021-04-21-at-16.34.32.png" data-mid="105989839" border="0" src="https://freight.cargo.site/w/1000/i/cd522a162046b13ad701a67f8f54cc3b887a6f5d7c41a21002626b221371d483/Screenshot-2021-04-21-at-16.34.32.png" /><img width="1298" height="634" width_o="1298" height_o="634" data-src="https://freight.cargo.site/t/original/i/cba4a7e42a43baedf028a8fbea639abd33db4fd6a40f14d712fa9c8d7dfdea6d/Screenshot-2021-04-21-at-16.48.52.png" data-mid="105991521" border="0" src="https://freight.cargo.site/w/1000/i/cba4a7e42a43baedf028a8fbea639abd33db4fd6a40f14d712fa9c8d7dfdea6d/Screenshot-2021-04-21-at-16.48.52.png" /> Have a listen! https://elspethwatson.com/About-me Wed, 21 Apr 2021 10:51:03 +0000 Elspeth Watson https://elspethwatson.com/About-me ABOUT ME I’m a senior conceptual designer/design lead whose aim is to bring your ideas to life – no matter the state, size or sensibility rating. I do this by using my childlike enthusiasm (asks many questions) and unrestrained imagination (has many ideas) to get under the skin of a brief and create something that elevates, and is authentic to what made you excited about it in the first place.Growing up with a father who is blind 👁 and told bedtime stories that made me squeal like a mandrake helped to create an unrestrained imagination, a fear of the dark and the ability to look at the world from a very different and descriptive perspective. It translates that I put huge value in copywriting, and combined with intriguing design know that this is the way to build a compelling brand story that people love and trust.I find strength in being unique and look for ways to inject it into my designs. My most recent permanent role was at a data-led creative agency where I learnt to translate data into insights and insights into great design that had both integrity and a sense of fun. I know first-hand that to engage with a customer – you must first understand what drives them and then provide value (or make them smile 😀️)With a main focus on graphic design, art direction and brand development, I create both printed and digital matter. I analyse the purpose and reach of everything I make with an enduringly cheerful manner and hate producing content for contents’ sake.I love finding a balance of colour, typography and imagery that immediately sparks joy and understanding in the viewer. I’m particularly interested in the FemTech and Tech for Good space and am available for commissions, collaborations and consultancy, specialising in graphic design, creative direction, illustration, branding and visual identity design and development. If you’d like to talk about any of my projects or one of yours, send me an email and we can set something up.&nbsp; <img width="500" height="273" width_o="500" height_o="273" data-src="https://freight.cargo.site/t/original/i/0f7f49812bad52fd5d2ddc35098dd861cc95444930b581826ef4d2403e2b4ecf/ahhhreal.gif" data-mid="107657315" border="0" data-scale="50" src="https://freight.cargo.site/w/500/i/0f7f49812bad52fd5d2ddc35098dd861cc95444930b581826ef4d2403e2b4ecf/ahhhreal.gif" /> LinkedIn • Twitter • Insta • Are.naelspethvwatson@gmail.com